This talk will cover seven of the most common mistakes that prevent architecture and engineering firms from being as successful as possible. Year after year far too many firms continue down the road of working harder and harder thinking that this will be the year they finally reap the benefits of their hard work. At the end of the year, all they have accomplished is repeating the vicious cycle of management by wishful thinking. Long hours and substantial financial risk are rewarded with tiny bonuses, less than average profits and the false hope that next year will be better. We will explore the mistakes they are making and more importantly, what can be done to turn it around. 

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