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Pathway to Profit Seminar Information & Registration

Pathway to Profit
One Day Seminar for Architects and Engineers
Dates and Locations: 
Los Angeles July 13th

Discover the Secrets of Earning a Minumum 20%+ Profit

At AEC Management Solutions, Inc., we believe that architects, engineers and related industry professionals create an extraordinary value for their clients. The simple goal of this seminar is to help these professionals consistently earn a 20%+ profit for their services.

Achieving Financial Success
Financial success is a process, not an event. It is the result of hard work - not wishful thinking. It starts with an understanding of the basics, continues with the implementation of a well thought out plan and process that results in the financial success of a 20%+ profit.

Testimonial: We attended the seminar about ten years ago and it changed our lives, We were nearly bankrupt trying to run our architectural firm because we had no idea how to run a business. We were 15 people then. Today we are 100, will do $25M if fees and a 35% profit. Truly amazing -wanted to say thanks. Lonnie J. Laffen, AIA, LED, AP JLG Architects

Program Overview

Mastering the Financial Fundamentals

  • Understanding your firms financial statements - finally!
  • The key metrics you must monitor - and how to improve them
  • How mastering these fundamentals increases the value of your firm
  • Tools for predicting and managing your staffing needs

Collecting Your Money and Dramatically Improving Cash Flow

  • Learn why collections are a process - not and event
  • Techniques for invoicing quickly and accurately
  • Terms and conditions to include in your proposals and contracts
  • Strategies for developing and high level business relationship with your client that dramatically improves your chances of quick payment
  • How to follow-up with your clients to insure prompt payment

Strategic Planning

  • The value of mission statements - do you really need one?
  • Developing a vision for your future
  • Practical techniques for setting goals
  • Developing and action plan to reach your goals
  • Techniques for following up and holding people accountable

Internal Communications

  • Scheduling and conducting effective internal meetings
  • How often do we need to meet?
  • Communicating with your staff
  • Employee Reviews - How to say what you really mean
  • Tips on turning around under performers

Project Management Essentials

  • How to avoid information overload
  • Deciding what information you really need
  • Project budgeting essentials
  • Making people responsible and accountable
  • How to take action on project information
  • How to identify scope creep and how to be paid
  • Strategies for expanding the paid scope of work
  • Tips and strategies for going to the client for more money

Incentive Compensation

  • Developing an incentive plan that rewards results
  • Why great design and 20%+ profits are compatible
  • A plan that rewards all employees, from partners to profit center managers, discipline leaders, project managers, senior staff, junior staff and administrative support
  • How to divide the profits into incentive pools
  • How to reinvest profits for long term growth


  • Practical strategies for implementing what you have learned

Who Should Attend?

  • Partners
  • Principals
  • Department Heads
  • Shareholders
  • Associates
  • Chief Financial Officers
  • Controllers
  • Anyone interested inconsistently achieving a 20%+ profit

Seminar Leader - Herbert M. Cannon, CPA
President AEC Management Solutions, Inc.

Herb Cannon is one of the nation's leading experts in the management of A/E firms. With over 25 years of "hands on" experience in the A/E Industry, Herb has held top management positions in a number of high profile firms. Prior to founding AEC Management Solutions, Inc., he held senior executive positions at Robert A.M. Stern Architects, Ehrenkrantz Eckstut & Kuhn Architects and Burns & Roe Engineering.  Mr. Cannon has served these organizations in a variety of executive roles including Chief Operating Officer, Chief Financial Officer and Director of Project Management.

Throughout his 25-year career, he recognized that design professionals create an extraordinary value for their clients. In 2000, he founded AEC Management Solutions, Inc. with the simple goal helping A/E firms of all sizes to earn the money they deserve for their creative efforts.  To achieve this goal, he provides consulting services and conducts numerous seminars throughout North America on Incentive Compensation, Marketing, Strategic Planning, Project Management, Ownership Transition, and Financial Management.

Herb is an accomplished speaker, speaking to hundreds of A/E professionals each year at seminars and professional association events. He has been a featured speaker for the AIA, Axium Software, Society for Design Administration, SMPS, NSPE Chief Financial Officer Roundtable, ASHRAE, Ontario Association of Architects, Texas Council of Engineering Companies Leadership Forum and is a guest lecturer at New York University.

Professional Investment in the Program
$595 per Attendee
Save $100 when you register by 30 days in advance
Registration Includes
Registration fee includes attendance, 150 page workbook and bonus materials 

Our 100% Ironclad Guarantee
AEC Management Solutions, Inc believes this program delivers an extraordinary value. If you are dissatisfied with the program for any reason, your money will be promptly refunded.

Register Here

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